Marketing and sales are both parts of how an organization acquires and converts leads, often leaving some entrepreneurs wondering if they are the same process in their business. If you are a small business or a solopreneur, then your tasks for sales and marketing are often done by the same person; however, there are some key differences between the roles that are important to understand. It is even more essential to ensure that sales and marketing functions are aligned and integrated systematically to bring the best results for conversion to your growth process.

As we talked about the brands that left a memorable impression on her and the ones that had her avoiding eye contact, it got me thinking about how the last few years have forced a concentration of our marketing efforts on digital tactics and whether it was time we all took a break from our screens and detoxed our tactics.

When it comes to areas of digital marketing, many agencies communicate they do social media, paid advertising, SEO, and more. Although these agencies may offer these services, you need to know where their expertise sits and ask specific questions to understand if they are indeed a company you want to work with.

It’s time to give our marketing a spring clean, to toss open the windows and let fresh air and sunlight into our plans and goals. This is an opportunity to approach our business with new ideas! So, let’s get started.

We know that tracking is essential to our campaign strategies and is something we have come to rely on when building a robust campaign. With that in mind, recent changes to Apple’s third-party tracking in iOS 14.5 have impacted these tracking methods' ability to work the way they did before, forcing advertisers to rethink their strategies on the platform. Here is what you need to know:

We get it. It can feel like a big step to get your email newsletter into a complete email sequence or get your key messaging email ready. Don’t let that stop you from engaging with your audience in a meaningful, effective and authentic way. As always, we want emails to be worthwhile, so if that means you’re sending fewer, more valuable emails to your audience, you’re on the right track!

An old saying in advertising by John Wanamaker is that half the money spent on advertising is wasted; we just don’t know which half. Ummm, no thanks. We don’t have 50% of our advertising to waste in entrepreneurship. I love paid advertising because it can show you measurable results, clear ROI attribution, and, most importantly, the ability to test.

here are three emails that you can be sending your audience today (but, not actually today…spread it out a little)