3 emails to send to your audience today.

Writing effective marketing emails and building your funnels is an incredibly satisfying way to engage your audience. When done well, email marketing can be personalized, collect feedback, improve sales, generate traffic, increase leads, and drive really impressive ROI when it works with other tactics, such as paid ads.

In a previous blog post, I wrote about how important we believe it is to get your audience into your amusement park. While there is always an important and strategic place for social media in your marketing plan, rather than trying to control your entire brand presence and sales pipeline on social media, consider social media as the ticket booth of your company's amusement park. It’s the first spot people will rush to and the front-line impression you give your audience. But the relationship is just starting and from there, you need to keep them engaged, having a great time, and spending money as they spend more time with you. 

When we rely on social media, exclusively or too much, we’re selling tickets to someone else’s amusement park instead of our own. Other flashy rides are catching our audience’s attention and time and algorithms become the hours of operation that we have no control over. 

With regular and customized communications over email, in blogs, through webinars, and in other ways, you control the message and have your audience's undivided attention. Plus, the reporting we can get from these tactics can be insightful and actionable. 

Here are three emails that you can be sending your audience today (but, not actually today…spread it out a little 😉)

WHAT’S YOUR PROBLEM?
Understanding your client’s pain points and problems is crucial to building a relationship with them, but it’s also valuable to your business to ensure you’re offering the best possible solution - that their life or experience really will be improved by doing business with you. So, show them that you get it and talk to them about their pain points and what you have to offer to solve them. 

QUICK! ACT NOW!

Offering a bonus or promotion to our customers over email can build those feel-good vibes. They’re special, so make them feel that way! Consider limited-time offers that are only available to your subscribers or bonus goods and services that the public can’t get their hands on. 

CHALLENGE ACCEPTED.

Be brave and bold and demonstrate that you anticipate your customer’s needs and understand their objections and hesitations to purchase from you. These emails can be a refreshingly honest approach to handling the barriers keeping your customers from hitting the buy button.