Does your marketing plan need a digital detox?

I spoke with a client who spent some time at the Total Women's Show on the weekend. She was raving about the experience, about how exciting it was to engage with business owners again, both for professional networking and personal shopping. 

We talked a lot about how a brand's unique value proposition could fly or falter in front of customers at a tradeshow. When you're one-on-one with your customer, the strengths and weaknesses in your pitch really become apparent, and there's no hiding whether you genuinely understand their pain points than when you're trying to sell them something on the spot. 

As we dished about the brands that left a memorable impression on her and the ones that had her avoiding eye contact, it got me thinking about how the last few years have forced a concentration of our marketing efforts on digital tactics and whether it was time we all took a break from our screens and detoxed our tactics. 

Don't get me wrong, a solid digital marketing strategy and execution are absolutely critical for your business. Social media, email marketing, search and social paid ads, the list of essential tactics grows as we learn more about the customer journey and how to really engage with them and pull them through our sales funnel. 

But, there's also something to be said for the (now perhaps, "old fashioned") marketing tactics that we had to abandon in recent years and how important it is to jumpstart these again as we emerge post-pandemic. Tactics like public relations (nothing beats a skilled publicist!), tradeshows and events, and IRL collaborations. It's likely even your photography can use a lifestyle refresh. 

If you're ready to expand your marketing efforts outside of the digital world, say hey! We'd love to talk with you about making this happen and which tactics would work best for you.