Are you telling a good story?
“If your audience isn’t listening, it’s not their fault. It’s yours.” Seth Godin
Do you have a content marketing strategy?
One of the service areas that delights us the most is to work with clients developing their content strategies. Whether it be for one channel (i.e. social media) or, ideally, many (i.e. email, blogs, social media, paid ads, video), having a solid content strategy should form the foundation of your content marketing.
Content tells your audience a story, and storytelling forms the groundwork on which we build relationships with our audience. Story-based marketing triggers attention, motivates, and persuades — all the things we need to turn engagement into sales.
You may feel tired of random, underperforming posts on social media or cramming to come up with what to write about in your monthly email. If that’s the case, you absolutely need to start thinking about getting a content strategy working to tell a cohesive and compelling story to your audience and focus your workload when executing your content marketing plans.
If you’re just starting to think about what a content strategy will look like for your brand, consider the questions below as a starting point. We can usually begin to formulate a really clear picture of what stories we want to tell our audience through these questions and a series of others that we take our clients through.
What is your company’s origin story? Why do you exist?
In the next year, what are the goals you want to achieve?
Who is your ideal or dream customer?
What pain points are you trying to solve for your customers?
How do they feel after they buy from you?
What barriers, challenges, or reluctance do you expect from your target audience?
We’d love to hear from you about what these questions bring up for your business. In the new year (and I can hardly believe the year is turning over), we’ll be diving into more about content marketing how to transform the answers to these questions into a clear content strategy to deploy consistently across your marketing channels. Until then, say hey or drop us a DM about the questions and challenges you have regarding your content strategy and marketing!
