It’s time to get demanding.
What is on-demand marketing?
Our favourite question to get.
On-demand marketing is about your business, not ours. It means that we design a way to be available and effective for what your business needs when you need it.
After years on both client and agency sides, we designed our on-demand model to meet what we saw as a real gap for business owners. We have based our model on a few fundamental principles, and they explain how we deliver on-demand service and why we believe, and are proving every day, that it’s valuable to our clients.
DELIVERING AN ESSENTIAL, AND VIRTUAL, SERVICE
Our experience showed us that some business owners don’t have the bandwidth or expertise to manage marketing, yet their business is not at a stage when they can hire an in-house marketing team. That’s where we come in. Acting as an extension of your team, we work as your virtual CMO or Marketing Manager.
STRATEGY, SAVVY, AND EXECUTIONAL EXCELLENCE
Our collective experience means you can lean on us whether you need industry research, strategic direction, planning, budgeting, copywriting, brand management, or a midnight brainstorm session at any place across the marketing mix.
RESPONSIVE
If you’re managing your customer funnel, you know that there are many marketing levers to pull at one time. They all work together to lead your customer on a fantastic journey with your brand. The ability to respond to data, test, iterate, and respond across the marketing mix dramatically benefits your business and customer. It means that day-to-day, our team can mobilize where your business needs us the most.
ALWAYS AVAILABLE
On-demand means that our service is available any time you want to use it. That means, for some of our clients, we may not hear from them for a while, but when they do need us (see above ⬆️), we can jump right in. For other clients, a monthly package of hours (we call it a Seasons Pass) works best to have dedicated time flexible to their business’s demands. There’s no minimum or maximum number of hours; we’re here when you need us.
Ultimately, we saw that a one size fits all service offering doesn’t suit every business, especially those trying to grow their business and eventually hire a full-time marketing team. That’s our dream - that ultimately, all of our clients can grow their business and employ full-time marketing teams of their own. And, until then, we feel very privileged to act as an extension of the team.
